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February 25, 2014 > The Joshua Project Comes to Fremont

The Joshua Project Comes to Fremont

Submitted By Lisa Marie Wilson

Joshua Goldenberg is blind. In 2011, when he was seven years old, he asked his parents why store signs were not created in Braille to help him read about items when on family shopping trips from his home in Simi Valley, CA. A youngsterÕs question was actually part of a larger issue: ÒHow will Joshua and the missions of visually impaired people just like him be able to lead truly independent lives if they cannot shop for themselves?Ó

Through JoshuaÕs and his parentÕs efforts in their spare time at the kitchen table, that simple request turned into a non-profit organization that provides Braille signs and audible scanners to Whole Foods Market stores. Three years later, The Joshua Project Foundation and Whole Foods Market Fremont have partnered to provide Braille labels on the grocery aisles and in the produce section, to create an informative shopping experience for people who are blind or visually impaired.

Founded by Joshua Goldenberg with his parents, Evan and Christie, the foundation is an effort to bring awareness to the importance of Braille, and enhance an independent atmosphere for the blind and visually impaired. The Joshua Project provides quick, simple and flexible tools for any business to accommodate customers with visual impairment including Braille format store directories, aisle markers and product labels.

On Friday, February 21st, a group of students from the California School for the Blind in Fremont met Joshua and his parents at Whole Foods to talk about the new service, share a celebratory cake and inaugurate the new system which includes a store guide, aisle guides, product labels and two scanners to provide audible details about store items.

All grocery stores and businesses are welcome to contact the Joshua Project for information and assistance.

The Joshua Project

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