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October 29, 2013 > Bookworm Column: ÒStart Your Own Home Business After 50Ó by Robert W. Bly

Bookworm Column: ÒStart Your Own Home Business After 50Ó by Robert W. Bly

Retirement is too far away.

You can see it from your work desk. ItÕs tantalizingly close, filled with sun and sand, golf and travel, but itÕs oh-so-unreachable. Yes, you have a job youÕre happy to have. No, you donÕt want it forever.

So how would you feel being your own boss? Making good money, doing something you love, having flexibility to travel, learning new things? If you think youÕre too old for that, youÕre not Ð and ÒStart Your Own Home Business After 50Ó by Robert W. Bly explains why.

One of these days, youÕd love to be able to throw the alarm clock away and forget work. You hope to retire sooner, rather than later - which means, of course, that money (and lack thereof) is a definite concern.

And youÕre not alone. Robert Bly says that the number of workers age 55 and older is projected to grow by nearly fifty percent in the next three years. Stretching retirement dollars has never been more important - which is where this book comes in.

The first step, Bly says, is to decide which of your former jobs you enjoyed and were good at. If nothing in particular sticks out, what hobbies would you like to develop into Òan expert-level gigÓ? Can you freelance, or do consulting? Would a former employer make a good client? Use your experience (an advantage youÕve got over younger workers) to winnow through the possibilities.

Next, decide if the business is for you. Do your strengths mesh with whatÕs needed to run things properly? Do you have stick-to-itiveness enough to stay focused and work solo? Are you prepared to do your billing, tech support, and other necessary tasks, or would you hire someone to do them? Can you market yourself and promote your new business? Do you need financing (the availability of which is another advantage)?

Once youÕve figured out the details, then itÕs time for launch, but Bly says thereÕs one thing to remember first: ÒMake yourself happy. When you do,Ó he says, Òthose who care about you will eventually be happy for you.Ó

Someday, youÕll retire and youÕll get to do the things you love. So why not make money doing them, with the help of ÒStart Your Own Home Business After 50.Ó

Beginning with a handful of home business opportunity ideas, author Robert W. Bly offers plenty of sound advice here, including food for thought to determine if the endeavor is viable. His words are encouraging, but cautious, and he doesnÕt forget to warn his readers of the pitfalls in becoming an entrepreneur. That kind of balance is great to see, particularly if youÕre on the fence about business-ownership or are just starting to think about self-employment.

ThereÕs a little bit of annoying repetition in this book but, overall, itÕs a valuable tool for anyone who needs to plan for the future or just wants a good change of pace. If thatÕs you, then ÒStart Your Own Home Business After 50Ó is a book you wonÕt want too far away.

c.2013, Quill Driver Books
$16.95 / $18.95 Canada
204 pages

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