October 8, 2013 > Governor Brown signs ÔMade in CaliforniaÕ Bill
Governor Brown signs ÔMade in CaliforniaÕ Bill
Submitted By Reyes, Sergio
Governor Jerry Brown signed bipartisan legislation authored by Senate Majority Leader Ellen M. Corbett (D-East Bay) that creates the ÒMade in CaliforniaÓ program.Ê
Sponsored by Small Business California, SB 12 creates the ÒMade in CaliforniaÓ program that will allow California manufacturers to capitalize on the stateÕs global and national reputation and better market their products in an increasingly competitive economic environment.
The statewide marketing strategy created in Senate Bill 12 will operate within the GovernorÕs Office of Business and Economic Development (GO-Biz) so that consumers are better able to recognize the high quality products developed in California.Ê This program will be formulated similar to the successful ÒBuy CaliforniaÓ / ÒCalifornia GrownÓ program that seeks to promote in-state agricultural products both within and outside of California.Ê Products that meet program criteria will be eligible to use the state-sanctioned ÒMade in CaliforniaÓ label.Ê