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July 31, 2012 > League announces Voter Information Book 2012

League announces Voter Information Book 2012

Submitted By Isabelle McAndrews, LWVFNUC

The League of Women Voters of Fremont, Newark and Union City, a non-partisan civic organization, has announced it is planning a "Voter Information Book" for the upcoming November 6, 2012 election. The League is extending an invitation to all candidates running for office in the Tri-City area to participate. This will be the fifth edition of what has been a highly successful program from previous elections where candidates have leveraged a cost-effective method for getting their message out to Tri-City area voters.

Many candidates cannot afford the thousands of dollars required for direct mailers to disseminate their message. The League's non-partisan, cooperative campaign effort is a powerful medium for each candidate to get their message across to likely voters.

"It is expensive to run a campaign. Running for Fremont City Council could end up costing a candidate as much as $100,000. We are attempting to level the playing field so that qualified candidates who are considering running for office will have a more affordable means of getting their message across to the public," said Marilyn Singer, the Project Chair.

Each candidate may submit two pages of information about their campaign. All participating candidates share the cost of the book, with the cost per candidate decreasing as more candidates participate. The cost per household contact can be as little as $0.10, rather than the typical $.75 per household price for an individual mailer.

Voters receive the information needed to make educated and informed voting decisions while candidates expand their reach by being featured in the Voter Information Book. Past Voter Information Books may be viewed at your local Tri-City library.

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