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June 8, 2012 > Educational Outreach Performances funded by Target

Educational Outreach Performances funded by Target

Submitted By Aileen Chanco

In partnership with Target through a $2,000 grant award, Music at the Mission Chamber Music Series was able to bring free live classical music performances to over 600 students in the Tri-City Area this year, through its Educational Outreach Performances Program. Horner Junior High School, St. Joseph's School, and most recently John F. Kennedy High School, took advantage of Music at the Mission's free Educational Outreach Performances Program for Tri-City schools and welcomed local as well as visiting artists in performances ranging from the songs of John Jacob Niles to Shostakovich's String Quartet no. 8 and movie music from "Psycho" and "Battleship Potemkin."

"With arts education cuts in schools everywhere, Music at the Mission hopes to be able to help fill in the gaps by bringing artists and music to schools, especially in our local community. The arts experience is not merely a fascinating form of entertainment but an essential skill that can help us develop deeper connections and understanding of the world we live in," says director, Aileen Chanco.

This grant is part of ongoing efforts by Target to strengthen families and communities throughout the country. Since 1946, Target has given 5 percent of its income to communities. Today, that giving equals more than $3 million every week.

"At Target, our local grants are making a difference in communities across the country," said Laysha Ward, President of Community Relations. "We're proud to partner with nonprofit organizations as part of our ongoing commitment to strengthen communities where our guests and team members live and work."

Additionally, Target also gives through signature programs that are designed to inspire learning in children and families. Programs include:
* Take Charge of Education(r), a school fundraising program;
* Target School Library Makeovers, a program that provides year-round volunteer opportunities for Target team members to get involved with their local school;
* Target Field TripSM Grants, a program that helps educators bring learning to life outside the classroom through the distribution of grants;
* Target House(r), serves as a home away from home for families of children receiving lifesaving treatment at St. Jude Children's Research Hospital(r) in Memphis. The St. Jude School Program presented by Target, is staffed with accredited teachers and helps patients stay on track academically while undergoing treatments that can last months;
* Target Volunteers, a nationwide network of Target team members, retirees, families and friends who volunteer millions of hours to community projects.

During the early 19th century, Mission San Jose in Fremont was considered a major center of music. Music at the Mission grew out of the desire of local community members to help develop the "old Mission" as a cultural center. Founding Director and pianist Aileen Chanco tested audience demand by presenting a concert of both classical chamber music and solo works in February 2005. Encouraged by the enthusiastic response and success of that first concert, she went on to present chamber music concerts performed by local as well as visiting artists. Her artistic vision was to present "a new type of chamber music series for the new century" in order to stimulate greater interest in classical music among the next generation. With the aim of encouraging audience participation and closer interaction with the artists, Aileen brought in Bill Everett to give educational pre-concert talks, began outreach performances to schools and senior citizen facilities and included "Meet and Greet the Artist Receptions" after each performance in order to enhance the concert going experience. For more information about Music at the Mission and its 2012-2013 season, visit

For more information about Target's commitment to corporate responsibility, visit

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