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April 10, 2012 > Hayward wins CALED award

Hayward wins CALED award

Submitted By City of Hayward, Photo courtesy of CALED

The California Association for Local Economic Development (CALED) has recognized Hayward for its innovative economic development efforts. The City's Economic Development Division submitted an application for CALED's annual awards under the category of Economic Development Promotions. Economic Development Staff focused on Hayward's Fun Festivals and Events and made the direct and indirect economic correlations between such promotions and events as Shop Hayward, Taste of Hayward, Restaurant Walk, Third Thursdays and Summer Concerts and Movies.

Hayward was selected as one of three statewide "Awards of Merit" winners under the Economic Development Promotions category. Competition was strong; staff had to provide written quantifiable and qualitative answers to the value created by such programs and promotions.

For these efforts, the City of Hayward was honored at the 32nd CALED Annual Conference and Awards Luncheon on Wednesday, March 21, 2012 at the Woodlake Hotel in Sacramento. U.S. Treasurer Rosie Rios and Assembly Speaker John Perez also attended the luncheon. CALED is working with John Garamendi's office to honor all the Award Winners with a special Congressional recognition.

There is a compelling need to promote Hayward as a community with a desirable quality of life and a location for key industries. Hayward's Fun Festivals and Events ensure that cultural, entertainment and community promotion events for residents, students and visitors contribute to the overall well-being of the City and help establish Hayward as an attractive, safe and inviting gathering place.

The various commercial campaigns have enabled the City to directly attract and retain businesses. The City now has more than 45 bio-science companies and more than 80 food manufacturing companies as a result of such outreach and promotion. Cultural events add to the fabric of Hayward; consistent advancement of these activities and their relationships with business are paramount within the City known as the "Heart of the Bay."

For a complete list of CALED Award winners, visit

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