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March 30, 2012 > Easy meal-idea video contest

Easy meal-idea video contest

Customers invited to share favorite meal ideas for chance to win $1,000 in groceries

Submitted By Brendan Wonnacott

Fresh & Easy Neighborhood Market has launched the fresh&easy Meal Idea Video Contest, inviting customers to submit original easy meal idea videos through the Fresh & Easy Facebook page ( through April 30, 2012 for a chance to win $1,000-worth of groceries. In early March 2012, Fresh & Easy introduced a series of weekly videos at showing customers how to create easy meals, using the company's weekly promotions, to feed a family of four for less than $4 per person.

As part of Fresh & Easy's commitment to offer great food, the company's team of chefs has focused on meals and products that are less processed and more convenient for busy families. The majority of items used in the weekly meal ideas are fresh&easy brand products, made with the highest quality ingredients and without artificial colors, flavors high fructose corn syrup or added trans fats.

"In a busy world, people look increasingly for easy and delicious meal ideas," said John Burry, Fresh & Easy Chief Customer Officer. "Fresh & Easy offers solutions through not only our chefs, who prepare different, affordable meal ideas every week, but we're also looking to our customers to come up with their own unique combinations to help make everyone's lives a little easier."

Customers, 18 years of age or older, in Arizona, California and Nevada can submit a video up to four minutes' duration highlighting their meal idea. From the videos submitted, a panel of judges, including Fresh & Easy chefs, will select up to 10 finalists based on originality, meal preparation and taste. The winning video will be chosen by customers through a voting tool on Facebook, hosted by Wildfire Interactive, Inc. In addition to $1,000-worth of groceries, the winning meal idea will be featured and promoted by Fresh & Easy.

Contestants are encouraged to use whatever means of filming is available to them, including flip cams, cell phones, and home recorders. A meal idea is not a recipe but a combination of products; the majority are required to be fresh&easy brand to make up a unique breakfast, lunch or dinner. The second place winner will receive a $500 Fresh & Easy gift card; the third place winner will receive a $250 gift card and runners-up will each receive a $100 gift card.

More information about the contest, see Frequently Asked Questions ( or Rules and Regulations (

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