Tri-City Voice Newspaper - What's Happening - Fremont, Hayward, Milpitas, Newark, Sunol and Union City, California

 

January 17, 2012 > Loyalty - an Essential Ingredient for Success

Loyalty - an Essential Ingredient for Success

Social service agencies and nonprofit organizations exist to make a distinctive difference in the lives of individuals, the communities they serve and society. To be effective they must be financially viable. Grants from private foundations and government entities are essential components of many organizations' funding, but equally important is support from individual donors. Attracting and maintaining loyal individual donors is a critical success factor for most nonprofits.

Fremont Bank understands the importance of customer loyalty and knows that it is at the core of its success. The financial institution has been earning customer loyalty since 1964 by consistently delivering superior value and adding new products and services to meet the evolving needs of its customers and the communities it serves.

True to its long and rich history of supporting the community, Fremont Bank has created a unique product designed to partner with local nonprofits in raising additional funds. Known as the B-CharitableSM checking account, this innovative product allows nonprofits that participate in the program to expand and develop their donor loyalty base.

The B-CharitableSM checking account makes it easy for Fremont Bank's customers to support a participating nonprofit they are most passionate about. By opening a B-CharitableSM checking account, customers demonstrate a conscious commitment to support their participating charity of choice. Their commitment to actively helping their selected nonprofit organization succeed is what drives donor loyalty. It's that simple.

With Fremont Bank's B-CharitableSM checking account, account holders can feel good about their flexible checking account that supports their participating charity each year, while nonprofit organizations can feel good about the steady donations.

At the end of each year, Fremont Bank will donate a percentage of the B-CharitableSM checking account holders' Year-To-Date Average Available Annual Balance directly to the selected nonprofit participant in the B-CharitableSM program. As an added bonus, once a B-CharitableSM checking account holder has processed at least 20 qualifying point-of-sale (POS) debit card transactions, an additional fixed amount per POS transaction is added to Fremont Bank's annual donation. It really is that simple.

To learn how B-CharitableSM checking accounts are an easy and efficient way to support our communities, drop by a Fremont Bank office, call (800) 359-2265 (BANK) or visit www.fremontbank.com/bcharitable.


If you think one person can make a difference
Imagine what an entire community can do.

Home        Protective Services Classifieds   Community Resources   Archived Issues  
About Us   Advertising   Comments   Subscribe   TCV Store   Contact

Tri Cities Voice What's Happening - click to return to home page

Copyright © 2014 Tri-City Voice