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April 1, 2011 > Fresh Express returns as title sponsor for nationwide tour event

Fresh Express returns as title sponsor for nationwide tour event

Submitted By TPC Stonebrae, Hayward

California-based Fresh Express returns as title sponsor for the San Francisco East Bay Area's only PGA Tour-sanctioned event, the Fresh Express Classic at TPC Stonebrae in Hayward.

"After the huge success of last year's tournament, partnering with the PGA to sponsor the Fresh Express Classic proved to be an ideal fit with our focus on helping consumers enjoy a healthy, active lifestyle," said Joe Huston, president of Chiquita Fresh North America.

"We're excited to have another great opportunity to reinforce our message about the quality and freshness of Fresh Express and Chiquita, as two of the strongest brands in produce," Huston added. "And of course we're looking forward to renewing our relationship with football legend Jerry Rice, as part of our team at the Fresh Express Classic."

Rice, elected to the Pro Football Hall of Fame in 2010, is a fitness and nutrition disciple. At age 48, he is not only serving as tournament host, but is again competing against the Nationwide Tour pros in the official 72-hole championship. Rice made his debut in tour competition at last year's Fresh Express Classic but hopes to make the cut this year.

"It is gratifying to have Fresh Express return as title sponsor," said Matt Fong, principal managing director of Stonebrae LP, which again is the tournament's presenting sponsor. "Fresh Express' participation will enhance the significant contribution to the many local need-based nonprofits that benefit from our event." Last year's tournament raised more than $125,000 for local charities.

"We're pleased to see this great partnership continue through 2011 between the PGA Tour, Fresh Express and TPC Stonebrae," said Bill Calfee, president of the Nationwide Tour. "Fresh Express' sponsorship will again contribute to the growing popularity of the event throughout the Bay Area."

The Fresh Express story began in the roaring '20s, when its founder, a California produce visionary named Bruce Church, returned to his hometown roots and began working in the Salinas Valley produce industry.

With that same pioneering spirit, Fresh Express created the first ready-to-eat packaged garden salad available in grocery stores nationwide in 1989. Today, the company's dedication to freshness continues to "green up" family menus with winning combinations of fresh salads.


Schedule of Events

Monday, April 11
Practice Rounds, all day
1 p.m. Classic Pro-Am Tournament
(Invitation only)

Tuesday, April 12
Family Day
Practice Rounds, all day
12:00 p.m. Youth Activities
1:30 p.m. Dennis Walters Golf Show
(Free admission)

Wednesday, April 13
Practice Rounds, all morning
Jerry Rice Charity Pro-Am driven by Audi
7:30 a.m. and 1 p.m. Double shotgun

Thursday, April 14
7:15 a.m. 1st Round, Early Wave
1:30 p.m. 1st Round, Late Wave
3:30 p.m. TV: Golf Channel

Friday, April 15
7:15 a.m. 2nd Round, Early Wave
1:30 p.m. 2nd Round, Late Wave
3:30 p.m. TV: Golf Channel
Live Music at the completion of play

Saturday, April 16
8:30 a.m. 3rd Round
3:30 p.m. TV: Golf Channel
Live Music at the completion of play

Sunday, April 17
8:30 a.m. 4th Round
4:00 p.m. TV: Golf Channel
Awards Presentation following play

Admission, unless otherwise stated, $10 (Daily Grounds Pass), $20 (All-Week Grounds Pass), free for ages 18-under with ticketed adult. For tickets and more information, visit www.FreshExpressClassic.com and www.PGATour.com




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