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March 25, 2011 > Ticket sales and fundraising, a community success

Ticket sales and fundraising, a community success

Submitted By TPC Stonebrae, Hayward

Five nonprofit organizations have benefited from the Fresh Express Classic at TPC Stonebrae, as part of more than $125,000 raised through special programs at the 2010 Nationwide Tour golf tournament which returns to Hayward, April 11-17.

Through its partnerships with corporate sponsors and the TICKETS Fore CHARITY community outreach program, the 2010 Fresh Express Classic successfully achieved its "six-figure" goal for the first time.

"This is the direct result of the fantastic collective effort of our sponsors and the community organizations that make the tournament such a great experience," said Jody Brothers, executive director of the tournament. "In challenging economic times, many charities rely increasingly on funds that events like ours can provide. We look forward to continuing our commitment again this year."

Pro Football Hall of Fame legend Jerry Rice's participation in the Fresh Express Classic was instrumental in generating interest and support for the event. He will return as the tournament's host for 2011.

Rice's 127 Foundation was the designated "primary recipient" of the charitable proceeds generated by last year's tournament and received a check for $50,000. The 127 Foundation, in turn, present checks of $10,000 each to the following four organizations - The First Tee of Oakland, The Omega Boys Club, Big Brothers Big Sisters and the March of Dimes.

The 2010 TICKETS Fore CHARITY program involved 122 nonprofits, receiving 100 percent of the $39,000 they raised through admissions sales. The leading sellers were Crisis Support Services ($4,340), Acalanes High boys basketball ($4,055) and Stonebrae Elementary School ($3,030).

This year the Nationwide Tour's Fresh Express Classic and TICKETS Fore CHARITY are working with PayPal and BuyWith5 to help the tournament achieve its goal of raising more than $250,000 for local Bay Area charities, including the Jerry Rice 127 Foundation.

Nonprofit organizations can promote ticket sales to the Fresh Express Classic and receive 100 percent of the net proceeds from each ticket sale designated to benefit that organization. They need a Paypal account and should go to FreshExpressClassic.com and click on "Charity" to register as a participating nonprofit.

To purchase tickets, fans may visit the Fresh Express Classic website and click on "Buy Tickets." They can select the charity to receive the ticket sale proceeds from a list of registered non-profits and purchase either Daily ($10) or Weekly ($20) tickets. Once the purchase is made, 100 percent of the net proceeds of that ticket sale are transferred to the designated charity's PayPal account within minutes.

As an added incentive, BuyWith5 offers fans the opportunity to share the event with friends via e-mail and Facebook and obtain discounts based on how many friends they share with on the site. Additionally, if five friends buy tickets through BuyWith5, the fan receives a complimentary ticket along with their paid ticket.

The Fresh Express Classic at TPC Stonebrae will showcase the talents of 156 golfers who are aspiring to become PGA TOUR Members, competing in 72 holes of stroke play, with a cut after 36 holes. The tournament is part of the 26-event 2011 Nationwide Tour, the official proving ground of the PGA TOUR, which awards TOUR cards at season's end to its 25 leading money winners.

The Fresh Express Classic's charitable outreach initiatives are made possible through the generosity of title sponsor Fresh Express, a fully-owned subsidiary of Chiquita Brands International, Inc. and Stonebrae LP, developer of Stonebrae Community in which TPC Stonebrae resides. The tournament has been hosted at TPC Stonebrae since 2009.

For more information, to participate in the TICKETS Fore CHARITY program and to buy tickets, visit www.FreshExpressClassic.com or call (510) 728-7912. Charities must have a verified PayPal nonprofit account to participate in the program.

Admission, unless otherwise stated, is $10 for a daily grounds pass; $20 for an all-week grounds pass; and free for ages 18 and under with ticketed adult. To purchase tickets, or for more information, visit either www.FreshExpressClassic.com or www.PGATour.com.


Stonebrae Fresh Express Classic schedule of events

Monday, April 11
Practice Rounds, all day
1 p.m. Classic Pro-Am Tournament
(Invitation only)

Tuesday, April 12
Family Day
Practice Rounds, all day
12:00 p.m. Youth Activities
1:30 p.m. Dennis Walters Golf Show
(Free admission)

Wednesday, April 13
Practice Rounds, all morning
Jerry Rice Charity Pro-Am driven by Audi
7:30 a.m. and 1 p.m. Double shotgun

Thursday, April 14
7:15 a.m. 1st Round, Early Wave
1:30 p.m. 1st Round, Late Wave
3:30 p.m. TV: Golf Channel

Friday, April 15
7:15 a.m. 2nd Round, Early Wave
1:30 p.m. 2nd Round, Late Wave
3:30 p.m. TV: Golf Channel
Live Music at the completion of play

Saturday, April 16
8:30 a.m. 3rd Round
3:30 p.m. TV: Golf Channel
Live Music at the completion of play

Sunday, April 17
8:30 a.m. 4th Round
4:00 p.m. TV: Golf Channel
Awards Presentation following play

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