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November 26, 2010 > Family Giving Tree launches Holiday Wish Drive

Family Giving Tree launches Holiday Wish Drive

Fulfills gift requests to thousands of Bay Area children

Submitted By Barbara Lewis

Photo courtesy of Family Giving Tree

Family Giving Tree has launched its annual Holiday Wish Drive which, last year, provided happy holiday memories to more than 60,000 disadvantaged San Francisco Bay Area children by granting their specific gift requests.

The non-profit's Holiday Wish and Back to School Drives have served more than 800,000 children and adults over the past two decades, making it one of the largest gift and backpack donation programs in California. It is also the only drive of its kind in the state that pre-qualifies recipients for need.

During the Holiday Wish Drive, children who have registered with recipient social services agencies and schools are interviewed to ascertain their specific gift wishes. Requests are printed on cards and distributed to host companies and organizations for employees and customers to fulfill and return. More than 6,000 volunteers at the Family Giving Tree's warehouse donated by NVIDIA, then collect, sort and wrap the gifts. The gifts are picked up by participating agencies and presented to the individual children.

"Wells Fargo is proud to host Family Giving Tree's Holiday Wish Drive in our more than 200 Bay Area stores again this year," said Jim Foley, Greater Bay Area Regional President at Wells Fargo Bank which is Family Giving Tree's largest host. "We've heard from our customers and team members that it's a truly rewarding experience to help families in need through Family Giving Tree. With the ever-increasing critical need, we encourage our neighboring businesses to join the campaign to support disadvantaged families in our communities."

More than 1,000 Bay Area companies and organizations participate as hosts each year. Among the largest host contributors are Cisco Systems, Genentech, Palo Alto Medical Foundation, National Semiconductor, Apple, Yahoo! and Google, along with hundreds of schools, churches and businesses of all sizes.

Family Giving Tree also works with social service agencies in Austin (Texas), Portland (Oregon) and Seattle (Washington) which supply names and wishes of the children they serve year-round. Approximately 2,000 wishes were granted to children in those cities last year.

Information about becoming a host company, sponsor or online donor is available at

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