September 24, 2010 > Mission San Jose High needs your vote
Mission San Jose High needs your vote
Submitted By Ron Fong
Election Season is in full swing, with Mission San Jose High School voting thousands of times a day in an attempt to get $50,000 from Pepsi. Over 50,000 ballots are being legally cast daily all across the USA in a highly competitive race for "free" money from Pepsi.
In these hard times Pepsi is giving away $1 million a month to 32 lucky groups out of 1,000 competing ideas each month to "DO GOOD." The $1 million pot is broken into ten $5,000 winners, ten $25,000 winners, ten $50,000 winners, and two $250,000 winners. Pepsi is latching onto the social media phenomena this year using their Pepsi Refresh program to garner interest in their product and raise social good. Funding is not totally altruistic. Pepsi elected to not buy ads in the Super Bowl, but instead do community outreach with their ad money.
Mission San Jose High School wants to be in the top ten to get $50,000 to help pay for new band uniforms. The uniforms are older than the students and threadbare. A new uniform costs $500. In this age of budget deficits and school shortages, this might seem to be a trite cause. However, the 175 student strong band is raising the funds because music and the arts are a vitally important component towards the development of the entire person. The current focus on academics alone doesn't maximize developing a person's balance and well-being in life.
"We've been honored and invited to play in the Queen's Jubilee in London in 2012. We would love to represent California in new uniforms!" says Monica Kraft, director of the band.
Students are asking the Tri-City community for their support for the arts by voting once every day until September 30, by texting 102415 to 73774 (Pepsi) or voting online at http://pep.si/ciLK2o, which requires registration. Texting has no registration requirements. You can vote for up to ten ideas per day per mobile device or e-mail address.
"Music adds spirit to the school and strengthens the math side of the brain. That's why I like the band! I hope you will support us!" adds Nicholas Fong, freshman trumpet player. Vote online at www.refresheverything.com/msjmarchingbanduniform.
For more info on Pepsi Refresh, go to: http://www.refresheverything.com, and to learn more about the Mission San Jose Marching Band, go to www.msjpups.org.