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August 24, 2010 > Local athletes compete for scholarship

Local athletes compete for scholarship

By Gary van den Heuvel

Fifty high school student-athletes in the Sacramento and San Francisco Bay Area became finalists last week in the Positive Coaching Alliance (PCA) Triple-Impact Competitor Scholarship Program. The program is sponsored by Deloitte LLP and the Thrive Foundation for Youth.

Positive Coaching Alliance (PCA) on Sept. 25 will give $2,000 college scholarships to the 10 Sacramento and San Francisco Bay Area high school seniors (five boys and five girls) who best exemplify PCA's model of the Triple-Impact Competitor. Those three areas of impact include personal mastery, leadership and respect for their sport.

Local names among the 50 student-athlete finalists include Jessica Salas from Moreau Catholic High School, Jeremiah Herzog of Fremont Christian High School, Stephanie Do (Independence High School, San Jose) and Katherine Ja (Silver Creek High School, San Jose).

"All of these scholarship finalists deserve our praise and admiration," said Deloitte's National Leader of Community Involvement Evan Hochberg. "We at Deloitte see these student-athletes as the embodiment of hard work and an ethical approach to competition, traits that serve us well in business and all other endeavors. That is why this year we are helping to expand the Triple-Impact Competitor Scholarship Program from its roots in the San Francisco and Sacramento areas to include Chicago, Houston, New York and Washington, DC."

"The power of the Triple-Impact Competitor is hard to overestimate," said PCA Founder Jim Thompson. "And with Deloitte as presenting sponsor, we are confident this program will ultimately have a national impact."

Founded as a nonprofit within the Stanford University Athletic Department in 1998, Positive Coaching Alliance (PCA) has the mission of "transforming youth sports so sports can transform youth."

To that end, PCA has conducted nearly 9,000 live group workshops nationwide for more than 475,000 youth and high school sports leaders, coaches and parents. Workshop attendees have helped create a positive, character-building youth sports environment for more than three million youth athletes.

PCA's partnership network includes more than 1,700 youth sports organizations, cities and schools. In 2010, PCA will conduct roughly 1,300 live group workshops across the U.S., while assisting thousands of other individuals via online courses at

PCA workshops train coaches to be Double-Goal Coaches, whose first goal is winning and whose second, more-important goal is teaching life lessons through sports. PCA sports parent workshops cultivate Second-Goal Parents, who focus on life lessons through sports. PCA student-athlete workshops produce Triple-Impact Competitors, who work to improve themselves, their teammates, and their sport as a whole.

PCA has the support of elite coaches and athletes on a National Advisory Board,, including National Spokesperson, Los Angeles Lakers coach Phil Jackson.

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