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April 21, 2010 > Movie Review: The Joneses

Movie Review: The Joneses

By Jennifer Gau

Kate Jones (Demi Moore) and Steve Jones (David Duchovny) seem to have it all - big house, newest gadgets, and fanciest things. Their teenagers, Jenn (Amber Heard) and Mick (Ben Hollingsworth) are also trend-setters at school. What is the family secret? They are employees of a large marketing organization. Their purpose is to convince everyone in their new neighborhood that they need to "keep up with the Joneses."

Great casting job! Chemistry (or work dynamics) between Kate and Steve are a tease and the perception of how a "perfect" family is supposed to operate is a challenge. But this work unit utilizes their acting skills to sell their products and lifestyle. The actors do a great job bringing out the cause and effect of human emotions.

Director, Derrick Borte, had an easy job telling this story with hints of American Beauty (Directed by Sam Mendes, 1999). Materialism was the main theme of the movie which required the necessary sets and props to mirror upper-middle class interests. It did not matter if the brands are actually in-style today. Kate and Steve seem to be able to sell anything both materialistic and non-materialistic. Scenes did not seem rushed or lacking transitions. The music partnered well with emotions emitting from the characters.

This movie is entertaining showing the power of confidence combined with commercialism and consumerism. Americans are consumed with working hard to buy nice things but miss the point of living. It's worth diving into the lives of this family, learning something new every day about themselves and the world around them.

Runtime: 1 hour 33 minutes
Rated: R

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