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November 25, 2009 > Editorial: Happy Thanksgiving

Editorial: Happy Thanksgiving

This time of year offers an interesting juxtaposition between short, chilly days, long cold nights and a bright, cheerful holiday season filled with lights, the spirit of charity and attention to family gatherings. Thanksgiving begins the season as families and communities rejoice and review their blessings. Many in our area take time during this season to extend generosity and charitable deeds beyond family boundaries as a reminder of the importance of all living souls in our community and on Earth. Tri-City Voice is proud to be an active participant in these activities and salutes the citizens of the Southeast Bay Area.

For this we are thankful

Tri-City Voice continues to count its blessings as the holiday season unfolds. We are about to move into new, much larger quarters which will soon be vacated by the daily paper and are confident that this additional space will allow us to expand our services. The existence, growth and popularity of Tri-City Voice even during difficult economic times is a direct result of community acceptance as a dependable and significant media source concentrating on local people, places and events.

For this we are thankful.

Tri-City Voice has focused on using staff and reporters that live and participate within our area of interest. With such community involvement, commitment and responsibility for our actions is a natural result. We believe that our paper is a direct reflection of the value and energy of our cities and population. As Tri-City Voice expands, there will be additional coverage and increased frequency of publication, but we promise continued adherence to our philosophy of service to the local community. Citizens of the southeast Bay Area have often been neglected by other media except in unusual and uncomplimentary situations. Tri-City Voice will not seek sensationalism, rather a balanced and honest approach to information.

For this we are thankful.

A recent report from the Associated Press has uncovered new audit rules that allow the practice of "bundling" subscriptions by daily newspapers. Bundling counts subscribers twice - print and electronic - in order to substantiate inflated claims of readership. Advertisers are led to believe these numbers accurately reflect distribution. Tri-City Voice has not engaged in these practices and can substantiate its circulation without deceptive practices. The best source of information for advertisers to confirm distribution is directly from readers. Our unique method of circulation and the resulting phrase, "I see it everywhere" is a testament to community acceptance of our newspaper. We understand the temptation to inflate circulation numbers for regional and national advertisers but reject the use of such tactics. Tri-City Voice prefers to rely on truthful disclosure of local distribution. We will not use inaccurate audit numbers or those that ignore local newspaper distribution to hide significant declines in readership.

For this we are thankful.

Most of all, Tri-City Voice is thankful for our loyal readers and their support. From our first issue, we have taken our slogan seriously and remained true to its meaning... "Accurate, Fair and Honest."

Thank you and Happy Thanksgiving.

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