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February 25, 2009 > You can make it, but will they come?

You can make it, but will they come?

A primer on marketing and advertising for artists

Submitted By Lucinda Bender

If you're like most artists, you cherish your studio time, the time when you're alone and you can make whatever your heart desires. You think, some day, I'll show my work. But you've never really gotten around to seriously showing your work. And selling? Why, that would be great, but how do I do that?

The Fremont Art Association is pleased to have Cynthia Lait introduce you to the topics of marketing and advertising for artists. How do you build a mailing list? How do you develop a marketing plan? How do you write a press release? Should you have your work on the web, and if so, what's the easiest way to do this?

At the close of the lecture, Lait will provide a short discussion around her work, and the inspirations behind her current body of work that is found at www.cynthialait.com.

Cynthia Lait is a self-taught painter. To create her paintings, she uses haute-couture photographs and illustrations from the 1950s as inspiration for her imagery. These women, frozen in time, are recreated on whimsical wallpaper consisting of floating washing machines and dancing irons along with their to-do lists. These lists at once inspire and overwhelm them as they run across the canvas.

Lait has shown extensively in the San Francisco Bay Area and her work is represented by Phyllis Stein Gallery in Los Angeles. Her work is in numerous private Bay Area collections, as well as collections across the country and abroad. She has been shown at Stanford University (Palo Alto), the Bedford Gallery in Walnut Creek, the Oakland Art Gallery, and the Haggin Museum in Stockton. In addition, Lait has over 20 years of ebusiness marketing experience in the High Tech industry.

Artist presentation
Wednesday, March 4
7 p.m. to 9 p.m.
FAA Gallery
37659 Niles Blvd., Fremont
(510) 792-0905
www.FremontArtAssociation.org

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