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January 21, 2009 > Farmers Market will return to Milpitas

Farmers Market will return to Milpitas

By Meenu Gupta
Photos By Courtesy of John Silveira

There is good news for Milpitas residents. The city will once again have the popular farmers market. India Community Center (ICC) will host it this time, in its parking lot at 525 Los Coches St.

"The applicant (ICC) has not confirmed an open date as of yet. However, they are targeting March 8, 2008," said Cindy Hom, Milpitas city official.

Earlier in August 2007, Pacific Coast Farmers' Market Association announced the closure of the Milpitas Farmers Market hosted by Milpitas Unified School District. It had to be closed due to the complaints from surrounding businesses about traffic and parking problems generated by the market.

"We are really excited both for the farmers and for the community to get the farmer's market back in Milpitas. We are appreciative of their support and look forward to the market in March" said John Silveira, Director, Pacific Coast Farmers' Market Association, based in Concord.

A conditional use permit has been approved by the Milpitas City Council. Council's approval, following a recommendation by Milpitas Planning Commission, requires a review of the market's progress for three months. Pacific Coast's new market will be held all year on Sundays from 7 a.m. to 1 p.m.

"We received the permit, the space considerations for the farmers market also worked well. We will do a soft launch in early March," said Neha Kothari, Marketing Manager, India Community Center.

"We will have around 60 spaces and expect around 35 to 40 farmers," informed Silveira.
"I would applaud ICC's efforts, both their service and membership to provide their space. It is absolutely incredible for them to welcome the community with open arms" said Silveira.

The parking supply of 256 parking spaces can accommodate the proposed farmers market. "Staff is not anticipating similar traffic problems that occurred at the Sports Center Farmer's Market, where the school district hosted. With the implementation of the traffic handling plan and having the appropriate directional signage to direct customers to available parking areas, there should be safe and efficient traffic and pedestrian circulation.

As a condition of approval, the city will be monitoring the parking and traffic closely to ensure that there are no issues" said Cindy Hom.

Silveira had similar views, talking about the market's future: "There seems no reason why it should not be ongoing. I don't think we will have any problems. It is a private property, but still we are available to address concerns of city council. City council has the right to monitor pedestrian safety issues as part of the three month review process. The farmer's market is a friendly and safe place for people," said Silveira.

"The India Community Center and Pacific Coast Farmer's Market both have operated in Milpitas for many years and have been well received by the community. The farmers market will be something many residents will look forward to," said Hom

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