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September 25, 2007 > Got Milk? Goes back to school

Got Milk? Goes back to school

Book Cover Donations Welcomed by Educators

Submitted By Arnold Chavez

In a time when prices of school supplies are on the rise and budgets are being cut, school administrators are becoming proactive about preserving materials and equipment. Many educators, for example, encourage students to cover text books so that books stay in good condition for years to come. Just in time for back to school, the California Milk Processor Board (CMPB) - the creators of GOT MILK? - is donating more than 750,000 book covers to more than 300 high schools in the state including American HS, Washington HS, Irvington HS and Kennedy HS in Fremont.

The book covers, with a 1950s throwback theme, highlight this year's CMPB online board game www.gettheglass.com. The book covers encourage students to check out the site, while also introducing young people to the benefits of drinking milk. In a state now slowly banning the sale of sodas in high schools, educators and community members welcome the presence of milk in California schools.

GetTheGlass.com, which is featured in the book cover, is a "Mission Impossible" style campaign set in a fantasy world established to safeguard the last glass of milk on Earth. An ailing family, the Adachis, plagued with weak muscles, brittle nails, cavities and PMS, set-out on a mission to get the glass to cure their ailments. The game closely resembles a traditional board game with virtual "spaces" and mouse-maneuvered "dice." The game is contemporary, employing flash animation graphics.

"The game has been the subject of hundreds of blogs and has been enjoyed by people all around the world," says CMPB Executive Director Steve James. "Through this game, we want young people to see milk and its benefits with fresh eyes - in a fun, interactive setting."

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