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August 28, 2007 > Farmers' Market Continues in Irvington

Farmers' Market Continues in Irvington

Submitted By John Silveira

The Pacific Coast Farmers' Market Association is proud to announce the continuation of the farmers' market in the Irvington district of the city of Fremont. The market will be open this Sunday, August 26 on Bay Street at Fremont Boulevard and will be open from 9am to 1 pm every Sunday year-round, rain or shine.

John Silveira, director of the Pacific Coast Farmer's Market Association (PCFMA) said his organization is excited to continue the long tradition of a farmers' market in the Irvington District. "For years, California's small family farmers have worked hard to build a successful market in Irvington for Fremont residents," he said. "We are very proud to be able to support the farmers to continue to serve this community."

Visitors to the farmers' market on August 19 were informed that the market was moving. While the previous operator of the farmers' market has decided to move its operation out of the city of Fremont, PCFMA has committed to maintaining a farmers' market in Irvington.

Silveira said PCFMA had been in negotiations to assume operation of the farmers' market on September 16, but PCFMA will step in immediately to ensure a continuity of service to Fremont shoppers and the farmers that sell in the market each week.

Silveira said PCFMA will welcome back to the market all of the California farmers that have been selling in the market this season. "We hope to bring back all of the farmers that local shoppers have gotten to know over the years," he said. "In addition, we hope to bring new, exciting events to the market such as live cooking demonstrations in the farmers' market by our very own market chef." The first cooking demonstrations in Irvington Farmers' Market are planned for Sunday, September 16.

PCFMA will serve as the market's operator-organizing the California farmers who sell in the market-and acting as a liaison to the city of Fremont, the county agencies that regulate the market, and the market's sponsor: the Irvington Business Association (IBA).

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