August 21, 2007 > Accessorizing for school
Accessorizing for school
By Anuja Saith
It's time to bid adieu to the season of leisure as fall approaches and school reopens. But before returning to homework and classes, teens and tweens are hooking on to some excitement with back-to-school shopping. Shopping forays not only include clothes, but trendy school supplies and body embellishments like jewelry or shoes as well.
"Our decorated backpacks and folders with movie characters from Pirates of the Caribbean and Hairspray are popular with high school kids," says Molinda Torres, Assistant Manager of Claire's in Milpitas. "The elementary kids are more into buying colored pens and pencils," she adds.
But these flashy school materials are also popular with some high school students like Nikhil Dua of American High School, who likes colored pencils, construction paper and paints for his art classes. Dua also prefers a regular backpack with tons of pockets, Justine Yan of Irvington High School also favors athletic type backpacks with lot of space to keep her stuff.
Though Dua and Yan use bigger bags, smaller ones are in style these days. "I see lot of school kids carrying smaller metallic bags," says Theresa Zaragoza of Trendiki, an online fashion and social networking company based in Newark. According to Zaragoza many high school students also carry Jansport backpacks, in a variety of sizes, colors and textures.
While boys are all in for sneakers and tennis shoes, the girls are going for belly flats, flip-flops and wedges. For some students, the old era makes a fashion statement. "I wear flat leopard print shoes like the ones you had in 60's," says Brittany Verbeckmoes, another high school student.
"For most boys cool shoes and backpacks are biggest accessories," says Azikiwee Anderson of D-structure, a San Francisco based clothing and accessories store. Colorful tennis shoes are big hit with boys these days according to Nick Daas of Casual City, a Union City clothing and accessories store.
Most girls complement their looks with earrings, necklaces, bracelets and sunglasses. The metallic and Polka dots earrings are happening things. "I like wearing metallic, stone, diamond rings or hoops and nose rings," says Chelsea Fernandes, a junior at Santa Clara High school.
Like Fernandes her friend Novelina Singh prefers wearing diamonds or sparkling jewelry. Her favorites are bright and colorful toe rings that she buys in bulk from clearance sales. Unlike Singh, most students favor American Eagle, Forever 21, Nordstrom, Hollister and PacSun.
However, the common thread between clearance and branded products is the jazzy and flashy look. For most students the fashion mantra is glitzy and stylish accessories that complement their clothes and make them look hot and happening.