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May 8, 2007 > Music for your tastebuds

Music for your tastebuds

Mick Fleetwood visits Fremont Costco Sunday

Mick Fleetwood, drummer and founding member of Fleetwood Mac, has found an additional way to satisfy his follower's senses. Fleetwood has been providing the beat to his namesake musical group throughout its journey from birth in the Blues to Rock to contemporary times. Along with a love of music, Fleetwood has developed a serious affair with good wine. As a connoisseur with a decided preference for consistent quality, Mick Fleetwood has developed a signature wine series that has developed through personal collaboration with professional award-winning winemakers.

Fleetwood's wines have earned critical acclaim since 2001 when he unveiled a single vintage 1998 Cuvee. Since then, his offerings have grown to seventeen vintages, ten of which are sold out. In June, Fleetwood was honored with a "Best Wine" mention by the Wall Street Journal in a blind taste test of 50 celebrity wines. His blends have been honored with two bronze medals from the 2007 San Francisco Chronicle Wine Competition for his 2004 Merlot and 2005 Riesling.

TCV spoke with Jonathan Todd, President of Sabre Entertainment about Mick Fleetwood's love affair with music and wine. Todd noted that he knows through his close relationship with the music legend, that Mick Fleetwood is very "approachable" and looks forward to discussions of wine and music with the public at personal appearances.

Costco has arranged to allow its customers to enjoy Fleetwood's wines and, as a special promotion, given fans of his music and wines the opportunity to meet him in person. He will be appearing at Bay Area Costco locations May 11 - 13 and May 25 - 27. Fremont Costco will host Mick Fleetwood on Mother's Day, May 13 from 3 p.m. to 6 p.m. A San Leandro visit in July from 3 p.m. to 6 p.m. will complete Fleetwood's appearances locally. Visit www.mickswine.com for a list of Costco appearances.

TCV: How serious is Mick about wine selection?

Todd: Northern California is real wine country; people know their stuff. We often get a rolling of the eyes as those serious about wine think, 'Oh, this is just another celebrity doing a label.' Mick has been doing this professionally for 5 1/2 years. His wines have won serious awards and accolades. If you look at other celebrity labels and look for taste awards in competition, they are nonexistent. Unfortunately, there is almost a bias against a celebrity wine which is unfair to our label.

Mick Fleetwood and I have been to every winery that we produce from. Mick goes in there and blends. Some wines have taken three years to blend. He has a sense of what is really good, classic and long-term. The idea is to be vineyard independent. Mick's concept is that instead of being relegated to a plot of land and its weather and soil conditions, his eclectic tastes can be satisfied through the quality of wine without any other issues.

TCV: How do you choose the wineries you want to work with?

Todd: We look for a particular palate. Similar to music, if you like the last album, you will probably find elements of the next one that will be favorably received as well. I would describe Mick's wine preference as 'fruit-forward, somewhat earthy, never sweet, big, bold, complex and low in tannins. That theme is pervasive. Mick is not a fan of white wines; he really loves red wines. The white wines he makes are reminiscent of red wines.

In music there is a blend of sound to achieve the perfect sound, a chorus which has a "hook" so that you love it the first time you hear it. And on each successive replay, there is "newness," nuances and elements of structure that compel continued listening and appreciation. Wine is no different. When you pop the cork, the perfect experience is a combination of bouquet, clarity, color and taste with satisfying complex subtleties.

Consistency is maintained by being flexible - using different vineyards. For instance, we now have five different Chardonnays and have used four different vintners. The similarity of many labels is based on the vineyard, while the similarity we achieve is based on Mick's taste. If the end goal is a sense of consistency, we are able to maintain a particular set of characteristics by looking for those qualities in wines produced rather than a particular location.

Mick Fleetwood appearance
Sunday, May 13
3 p.m. - 6 p.m.
Costco
43621 Pacific Commons Blvd. Fremont
(510) 897-1091
www.mickswine.com
www.MickFleetwoodPrivateCellar.com

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