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February 27, 2007 > American Cancer Society Report

American Cancer Society Report

March is Colorectal Cancer Awareness Month. The American Cancer Society estimates that almost 10 percent of cancer deaths in 2007 will be due to colorectal cancer. When colon cancers are detected at an early stage, the five-year survival rate is approximately 90 percent; however, because screening rates are so low, only 39 percent of colorectal cancers are detected at this stage. Colon cancer is the second leading cause of cancer death among both African American and Hispanic/Latino people in the United States. Local colorectal cancer statistics, experts and survivors are available as requested.

The American Cancer Society, together with the American Diabetes Association and American Heart Association, will launch in-language public service announcements encouraging the Chinese community to observe healthy eating habits and engage in physical activity. At least 50 percent of cancer deaths could be prevented through observing healthy lifestyle factors such as healthy eating and regular exercise. The Everyday Choices for a Healthier Life public awareness campaign is designed to help lower the risk of cancer, diabetes, heart disease and stroke. Dae Advertising produced the three TV and three radio segments pro bono. The PSAs will be premiered Wednesday, March 7.

The American Cancer Society will anonymously deliver bouquets of daffodils to cancer patients at medical centers and facilities throughout Northern California during the week of March 19. The Gift of Hope deliveries are possible thanks to donations to the Society's Daffodil Days fundraiser. As the "first flower of spring," daffodils represent hope and renewal, symbolizing the hope we all share for a future where cancer no longer threatens those we love.

The American Cancer Society announced it will accelerate development of at least 50 new Patient Navigator Program sites over the next five years in communities throughout the U.S. The American Cancer Society Patient Navigator Program provides individualized personal guidance for cancer patients, survivors and caregivers to help them navigate the cancer experience, emphasizing the needs of the medically underserved. As part of its ongoing organizational commitment to patient health, AstraZeneca has pledged $10 million to help fund the Society's Patient Navigator Program operations, as well the time of its local employees and other resources to support the program. Over the next five years, this support will allow the Society to jumpstart and nearly double the capacity of the Patient Navigator Program to reach a total of at least 110 sites nationwide.

The Society's updated "Cancer Facts & Figures for African Americans" showed a continuing racial divide: African Americans have the highest death rate of any racial and ethnic group for all cancers combined and for most major cancers; African Americans are more likely to be diagnosed at a later stage when there are fewer and less effective treatment options; in general African Americans are less likely than whites to survive five years after diagnosis for all major cancer sites even after accounting for differences in stage at diagnosis.

American Cancer Society, Greater Bay Area/Redwood Empire
Ph: 510.452.5229

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